Modern and quality web design: what it is

Steve Jobs once said, «Design is not how a product looks and feels. Design is how it works.» And we at 3owls agree 100% with that statement.

Where to start design development and what tasks to set for it?

The goal of design is to achieve the goals you want to achieve with the site. Let’s figure out what is what right away. UI (User Interface) is responsible for how the interface looks. That is, it’s about colors , legibility of fonts and all sorts of other «decorations». UX (User Experience) is the user experience. It is responsible for the impressions and feelings that a visitor receives when interacting with your site. Which is more important? About 50:50. Both beauty and convenience are important. Although, to be honest, convenience is still a little more important, as evidenced by the numerous examples of craigslist.com sites that are “like from the 90s” design, which are popular with visitors because it is simply convenient. craigslist.com message board is ranked 191 globally as of May 2020. It’s safe to assume that this is due to the advantageous combination of UI and UX.

A few specific tips for creating a modern and proper web design

We’ve got the basics out of the way. Now let’s take a look at popular and working tips for creating quality web design.

Colors

In theory, the human eye is able to distinguish about 10,000,000 colors and shades, but in practice, the “ordinary” user distinguishes about 100, and the professional (whose work is related to design, drawing, etc.) – about 150. But even these 100 colors are more than enough to create effective combinations and cool designs.Color theory is a vast field that can take a very long time to understand.Let’s look at a couple of basic points to consider when developing web design.Colors have their own semantics and evoke certain moods, for example, red, yellow, and orange motivate a person to take action, they are recommended for designing buttons and other important elements, green and blue are relaxing, often they prevail in the design so that the design does not “press on the brain.” Gray is associated with Really strictness and rigor. With it, you can emphasize the status of the site owner and the seriousness of the business. It is also important to consider the symbolism of colors in different cultures around the world. This advice is acceptable for those who create a site for a foreign audience. In general, there is where to roam. And it is better to deal with this issue together with specialists.